How Search engine optimization Helps in Improving the Website Ranking in SERP

Search engine optimization (SEO) is a technique of online marketing applied to promote a website and its web pages in the search engine. It involves both the on-page and off-page activities. Performing both the SEO activities are necessary in order to rank a website in the search engine. Google and other prominent search engines including Yahoo and Bing give priority to those sites that perform ethical SEO activities. 

You can’t get away from the search engines algorithm by doing unethical SEO activities as they are very smart in catching the spammers. The search engine giant Google especially launched Penguin update to punish the spammers. Google’s Penguin is the best anti-spamming algorithm till date. Now, let’s talk about how SEO helps in improving the ranking of a website in SERPs. 

SEO works as energy drink for the websites. It gives them energy to compete with the other websites and climb up the ladder of search engine ranking. In addition, SEO not only helps in ranking a website but also provides a good and search engine friendly structure. When SEO professionals perform on-page activities, they add/remove certain things that improve the structure of the website. 

Meta title tag, Meta Description, Keyword placement and Content Optimization are some of the most important on-page SEO techniques that help in optimizing the website and providing it search engine friendly structure. However, the off-page Search Engine Optimization (SEO) techniques increase the popularity of the website and its web pages in the search engine. 

The ranking of a website is largely depend upon the SEO activities. If the pages of a website are well optimized, they easily get top ranking as well as maximum visibility in search engine result pages (SERPs). On the other hand, they remain unpopular and have low ranking in SERPs if they are not optimized properly. 

There are trillions of websites indexed in search engine database. Whenever someone type a query in search engine, the search engines bots first check the data base and show the best result in the top 10 ranking. So, it’s very important to optimize the website as per the search engine algorithm to come in the top 10 search result. 

SEO Web Advisor is Digital Marketing Services Company in India which offers affordable SEO Services always uses the ethical SEO techniques to optimize a website for the search engine. The company has a team of highly qualified SEO professionals who have great understanding of search engine algorithms. In case, you need more information about SEO or the company’s services, you can visit its official website: http://www.seowebadvisor.com

New SEO Strategies 2016

SEO is divided into two parts such as ON-Page and Off-Page. On-page is a very important part of SEO which helps to take position in search engine. Get visibility in search engine via on-page SEO but you need to increase the position of a website in the search engine than need off-page SEO.

SEO Off page is a very important method to improve the website performance. You can easily improve the website ranking via SEO off page, without off page it can get ranking in search engine, but not possible to improve the position in search engine. You should not forget that content is king of the website and Backlink is also king of the website. 

We are going to share top new off page techniques in 2016 for SEO. New off-page techniques are more effective for website ranking point of view. You should do all the off-page activity in limit; out of limit can be harmful for website health. Aggressive Off page work is under black hat SEO. You should avoid all the Black hat techniques for website promotion. 

New Off page Techniques: 

Infographic Submission: 

Infographic Submission is one of the best off page techniques. It can create high quality backlinks for website via infographic. Basically infographic is a collation of image and data. User can easily understate from infographic. You should use an infographic submission for off page SEO. It is a very effective way to build quality links. I have listed top infographic submission sites. 

Memes Maker: 

Memes generator is new techniques to make brand in the market. You can also create high quality links as well as traffic. Basically memes are created for fun and entertaining. You can say that this is new techniques for commenting. This is the best way to improve direct traffic. I have listed best memes generate sites. 

Ping submission: 

Ping is a way to increase the indexing time and cache them. This is the best way to improve the website visibility in search engine. You should participate in pinging services for fast indexing of the website. I am listing Top Ping submission sites, you should use this site for fast indexing.  

RSS Feeds Submission: 

RSS Freed is also the best part of SEO off page. You should do this work for increase the direct traffic. It is the best part of creating high quality link as well as improve the ranking in search engine. I have listed Top 20 RSS Feeds submission sites.  

Video Submission: 

Video submission is the latest part of social media optimization and this is also part of SEO off page. You can build brand in the market as well as create a high quality link from video submission. This is a very effective method in SEO to improve the website ranking as well as website traffic. 

 Image Submission: 

Image submission is also best part of SEO off page. You can build quality link from image submission. Image submission helps to increase keyword ranking as well as referral traffic. You should do an image submission for your website to improve the ranking because there is no chance of duplication.  

Blog Commenting: 

Blog commenting is one of the best method to build quality link for website. You can create high PR link from blog commenting. This is not a hard work. You can easily build quality link for your website. I have already mentioned the high quality blog commenting website with dofollow link.  

Web 3.0 Submission: 

Web 3.0 is the new off page technique. This is like as a guest post, but some different between guest post and web 3.0. guest post site is private websites and web 3.0 is a public site. This is also adapted social networking feature. You should use this website for off page activity. I have listed top important web 30 websites.  

Guest post Submission: 

Guest post is one of the best off page technique to build quality link for a long time. This is also an organic link building method. You should avoid low quality content for the guest post. Low quality content may be harmful for website ranking as well as website performance. 

PDF Submission: 

I have Listed Top PFD sharing sites to improve the high quality link to your website. This is the best method to share your product details and service details via a PDF document. It is safe and high profile process.  

PPT Submission: 

 I have listed top PPT submission sites which will help to build high quality link. You can easily create PPT and submit to improve the ranking of a website in search engine. This is the best part of the document sharing process. PPT submission is also part of social media optimization and brand optimization.  

Forum Submission: 

You should participate in the discussion forum for creating quality link. Numbers of websites are offering signature link and some of body content links like a source. You should participate all types ofdiscussion forums. I have listed top webmaster forums. I will suggest this method to build quality link and improve the keyword ranking in search engine fast.  

Photo Sharing: 

This is a new off page technique and very easily can do. Photo sharing is part of infographic submission and also memes submission. Photo sharing is a too easy way to share your image in various sites to create high quality backlinks and referral traffic. I have already listed best photo sharing sites.  

Article Submission: 

This is very important and very effective off page technique. You can easily build high quality back link from article submission. You should avoid duplicate content to submit article site. You can easily do this work. You should follow this process to improve the website ranking. I have listed instant approval article submission site.  

Press Release Submission: 

Press Release is kind of official news about services and product. You can build quality link from press release submission. Some of the websites are offering free press release submissionand some of the paid. This is best off page techniques after article submission. This is strong off page methods and you should use this method in off page activity. I have listed best press release submission sites.

Classified Submission: 

this is the best part of off-page activity. You can say that this is the revenue generated method. You can easily improve the leads of services. Classified is like a business listing site, but some differences such submit a product and services in classified site and the regular update your ads. I have shared high PR classified site. You can easily build quality link from classified sites.  

Social Bookmarking Submission: 

 This is the best method to create high quality links in fastest way, basically social bookmarking is doing for improving instant website keyword ranking in search engine. Some webmasters are using this method for fast indexing. After directory submission this is best, one way link building. You should use social bookmarking site to improve the link. I have listed high PR, social bookmarking sites. 

Directory Submission: 

according to my point of view, every webmaster knows about directory submission work. This is only one method to build one way links. Nowadays directory submission is also dangerous for website promotion. You should check every directory site than after you should submit website. Low quality directory sites can harmful for website health. I have already listed top 500 directory submission sites. 

Business Listing: 

This is a very important way to increase the website ranking in search engines as well as improve the business leads. You should participate Business listing sites to build high quality with high page rank link. According to my point of view, webmasters are using business listing sites for improving the revenue of the business. Local business can improve from business listing site. I have listed US base Business listing site and India base business listing site. According to your location, you can use that site for business listing.  

Question & Answer Submission: 

Question & answer is another method of SEO off page. You can easily build high quality link to your website. Question answer site is like a forum, but some difference between forums and question answer site. You can create high quality links from question answer site from the resource. I have listed some Question answer site. Yahoo Answer: Everyone knows about yahoo, this is the best search engine in the world after Google. Yahoo is offering other services like Question Answer for webmaster. You should participate in Yahoo answer for improving the high volume of referral traffic on your website because yahoo answers generating billions of traffic daily.  

Community Sites: 

you should participate in a community site for discussion and question answer. This is a way to improve the high quality backlink for the website as well as increase traffic. Currently community sites are become social networking sites. I have listed some important community sites which will help to build quality link.  

Micro Blogging Submission: 

Micro blogging is new techniques of SEO off-page. You should use the micro blogging site to create high quality link. This is the best part of blogging. Micro blogging is the best method of off page and very effective method. I have listed high page rank micro blogging sites which will help to push ranking in search engine.  

Profile link creation: 

Profile creation is a new off page method which is very effective as well as an impressive way to create high quality backlinks. There are some of websites which offer profile links such as Facebook, Twitter, Linkedin, Google plus and many more. New webmasters are using this way to improve the quality link as well as traffic.  

Search engine Submission: 

This is the best way to index the website in search engine. This is another part of ping submission. You can also get more benefits from search engine submission. You can say that this process is forced to index different search engine. You should use this method to improve the ranking of a website as well as traffic of website. 

Audio Submission: 

Audio submission is new off page Techniques which is help to build high quality links for website. It is very useful techniques for improve the website ranking in search engine result page. I have already shared top audio submission sites list for use to create quality links for your website. Webmasters are not using this method to improve the quality links. You should use this method to improve quality backlinks.  

Podcast submission: 

Podcast submission is another best new off page SEO techniques 2016. You should use Podcast Submission sites to improve quality links. Podcast submission is method like audio or video submission. I have listed top 15 podcast submission sites. I hope podcast submission sites will help your SEO method and get better ranking in search engine. 

I have mentioned top SEO off page techniques above. You should use the entire off page techniques to improve the website ranking in search engine. List of top off page techniques is part of White hat SEO Techniques. You can build high quality as well as  links for a website. Links can help to push Keyword ranking in search engine. According to my opinion, webmasters know about the importance of backlinks. The entire off page activity will help to make high quality backlinks.

Important Digital Marketing Activity

Digital marketing is one of the best online business promotion strategies. It is challenging work and has great opportunity for student to explore their skill and knowledge. Digital Marketing is having several activity that grab instant traffic from your target location and interested customer. We are sharing some our experience: 

    
    1. Website Promotion:
                                      We promote website using SEO, SMO and SMO activity. SEO is cheapest activity and keep up long time website presence on search engine result page. It is called organic or natural ranking on SERP. SEM is one of the best strategies for instant traffic but paid activity and costly. SMO is increases your business information awareness in few time using several social media platform. It has free and paid services. We providing details activity as following –

Search Engine Optimization (SEO) Technique:  It is divided into two parts such as Off-Page SEO and On-page SEO.

On-Page SEO:  It done by updates in website pages such as following details –

-          Meta Title and Description: Adding unique information on each page.

-           Sitemap : Upload search engine friendly sitemap such type of file sitemap.xml, urllist.txt, ror.xml

-          Sitemap: Upload user friendly sitemap as their website framework

-          Web content: Using unique and informative information as your business nature and keep up keyword density up to 3% with interlinking.

-          URL Optimization: Create user and search engine friendly URL for each page. Manage the proper website navigation structure.

-          Heading Tag: Use the some of the H1, H2, H3, H4, H5 and H6 on each page with associate keywords.

-          Image Alt Tags : Use the alt tag on available images of web pages 

-          Canonical Issue : Fix the canonical issue

-          GEO Meta Tags : Use for target location

-          Google Analytics Tools: Install the setup of Google analytics and your website traffic.

-          Google and Bing Webmaster Tools : Install the webmaster set up and know the website issue by search engine.

-          W3C Validation: Checking W3C validation and resolve the all error and warning.

-          Website Speed Load: Optimize the webpages and increase the uploading time.

Off-Page SEO : It is best way to increase website backlink and website performance

-          Local Business Listing

-          Profile Creation

-          Infographic Submission

-          Directory Submission

-          Search Engine Submission

-          RSS submission

-          Social Bookmarking

-          Article Submission

-          Press Release Submission

-          Blog Submission

-          Classified Submission

-          Forum Posting

-          Photo Submission

-          Video Submission

-          PDF Submission

-          PPT Submission 

-          Question and Answer (Discuss about your business)

-          CSS Submission

-          Pinging

-          Review Writing

-          Guest Posting

-          Commenting Post

Search Engine Marketing (SEM): SEM is fast business promotion strategy. It increase visibility of your product or services information and reached to your valuable customer in target location. It is categories into two parts for search engine such as following -

-         Search Network (Only Text ads on SERP)

-       Display Network (Both Text and Image option available on search engine authorize website such as AdSense approved site )

SEM Campaigns creates for: Google and Bing PPC Campaigns, Linkedin Campaigns, Facebook Campaign, Youtube Advertising

SEM Activity:     

-            Paid search ads

-            Paid search advertising

-            PPC (pay-per-click)

-            CPC (cost-per-click)

-            CPM (cost-per-thousand impressions)

Social Media Optimization (SMO): SMO is one of the best technique to drive genuine traffic and your product or services information reached to the maximum people in a short time. It also increases Reputation, Engagement and Authority. Some of the famous website:

-          Facebook.com

-          Twitter.com

-          LinkedIn

-          Google+

-          Pinterest

-          Stumbleupon.com

-          Tumblr.com

-          YouTube

SMO Activity:

Facebook :

-          Initial Facebook Account Setup

-          Initial Setup Facebook Fan Page

-          Total Likes/Fans

-          Facebook Friends

-          Total Weekly Wall Posting

-          Keyword Based Posting

-          Wall Comments

-          Facebook Photo Album

-          Facebook Video Uploads

-          Facebook Polls or Quiz

Twitter :

-          Twitter Account Setup

-          Twitter Page Creation

-          Twitter Regular Updates

-          Twitter Profile Design

-          Twitter Followers Mothly Basis

-          Twitter Profile Content Writing

-          Total Weekly Tweets

-          Keyword Based Tweets

-          Re-tweeting

-          Twitter Apps Management

-          Optimize Tweets

Google (+) :

-          Google+ Account Set-Up

-          Write applicable posts

-          Google+ Followers

-          Weekly Post regular updates

-          Maintain profile

-          Linkedin

-          Linkedin Profile Creation

-          Regular Updates

-          Weekly Linkedin Profile Updates

-          Linkedin Account Management

Pinterest :

-          Pinterest Account Creation

-          Creation of custom business URL

-          Sourcing of pin board content

-          Updating of pin boards

-          Pinterest Followers

-          Following of relevant Pinners

-          Weekly Re-pinning of relevant content

2 . Email Marketing :

                                      E-mail marketing is the best way to reach to the potential customer. We have need some need some activities:

-          An assessment of current results

-          List management improvements

-          Template design improvements

-          Content plan development

-          Call to action enhancement

-          Email system and platform review

     

How did your email do? You'll record the results in this section: 

1.       Total Emails Sent: How many email addresses did you send your email to?

2.       Total Emails Delivered: Of the email addresses you sent your email to, how many successfully landed in an inbox?

3.       Total Emails Opened: Of the email addresses you sent your email to, how many were opened?

4.       Total Clicks: How many unique individuals clicked a link in your email?

5.       Deliverability: Automatically calculates Total Emails Delivered / Total Emails Sent. Above 95% is ideal, but hard to achieve if your list(s) are purchased. (And you shouldn't be purchasing lists in the first place.)

6.       Open Rate: Automatically calculates Total Emails Opened / Total Emails Delivered. An open rate of 20% would mean that out of every 10 emails delivered, 2 were actually opened.

7.       Clickthrough Rate: Automatically calclates the percent of recipients who clicked a link in your email out of total emails opened.

8.       Leads Generated: How many new potential business contacts did you get from email recipients filing out the form on your landing page?

9.       Other Metric: Plug in your own metric based on your campaign goals.

3 SMS Marketing:  

                              Short Message Service is technology to send & receive text messages to and from mobile phones or SMS gateway.  SMS marketing is a highly effective technique for reaching out to valuable customer. It best advantages such as cheap services, affordable, fast, Quick response and reliable.