Digital marketing is one of the best online business
promotion strategies. It is challenging work and has great opportunity for student
to explore their skill and knowledge. Digital Marketing is having several
activity that grab instant traffic from your target location and interested
customer. We are sharing some our experience:
1. Website Promotion:
We promote website using SEO, SMO and SMO activity. SEO is cheapest activity and keep up long time website presence on search engine result page. It is called organic or natural ranking on SERP. SEM is one of the best strategies for instant traffic but paid activity and costly. SMO is increases your business information awareness in few time using several social media platform. It has free and paid services. We providing details activity as following –
Search Engine Optimization (SEO) Technique:
It is divided into two parts such as
Off-Page SEO and On-page SEO.
On-Page SEO: It done by updates in website
pages such as following details –
-
Meta Title and Description: Adding unique
information on each page.
-
Sitemap :
Upload search engine friendly sitemap such type of file sitemap.xml,
urllist.txt, ror.xml
-
Sitemap: Upload user friendly sitemap as their
website framework
-
Web content: Using unique and informative
information as your business nature and keep up keyword density up to 3% with
interlinking.
-
URL Optimization: Create user and search engine
friendly URL for each page. Manage the proper website navigation structure.
-
Heading Tag: Use the some of the H1, H2, H3, H4,
H5 and H6 on each page with associate keywords.
-
Image Alt Tags : Use the alt tag on available
images of web pages
-
Canonical Issue : Fix the canonical issue
-
GEO Meta Tags : Use for target location
-
Google Analytics Tools: Install the setup of
Google analytics and your website traffic.
-
Google and Bing Webmaster Tools : Install the
webmaster set up and know the website issue by search engine.
-
W3C Validation: Checking W3C validation and
resolve the all error and warning.
-
Website Speed Load: Optimize the webpages and
increase the uploading time.
Off-Page SEO : It is best way to increase
website backlink and website performance
-
Local Business Listing
-
Profile Creation
-
Infographic Submission
-
Directory Submission
-
Search Engine Submission
-
RSS submission
-
Social Bookmarking
-
Article Submission
-
Press Release Submission
-
Blog Submission
-
Classified Submission
-
Forum Posting
-
Photo Submission
-
Video Submission
-
PDF Submission
-
PPT Submission
-
Question and Answer (Discuss about your
business)
-
CSS Submission
-
Pinging
-
Review Writing
-
Guest Posting
-
Commenting Post
Search Engine Marketing (SEM): SEM is fast business
promotion strategy. It increase visibility of your product or services
information and reached to your valuable customer in target location. It is
categories into two parts for search engine such as following -
- Search Network (Only Text ads on SERP)
- Display Network (Both Text and Image option
available on search engine authorize website such as AdSense approved site )
SEM Campaigns creates for: Google and Bing PPC Campaigns,
Linkedin Campaigns, Facebook Campaign, Youtube Advertising
SEM Activity:
-
Paid
search ads
-
Paid search advertising
-
PPC
(pay-per-click)
-
CPC
(cost-per-click)
-
CPM
(cost-per-thousand impressions)
Social Media Optimization (SMO): SMO is one of the best technique to
drive genuine traffic and your product or services information reached to the
maximum people in a short time. It also increases Reputation,
Engagement and Authority. Some of the famous website:
-
Facebook.com
-
Twitter.com
-
LinkedIn
-
Google+
-
Pinterest
-
Stumbleupon.com
-
Tumblr.com
-
YouTube
SMO Activity:
Facebook :
-
Initial Facebook Account Setup
-
Initial Setup Facebook Fan Page
-
Total Likes/Fans
-
Facebook Friends
-
Total Weekly Wall Posting
-
Keyword Based Posting
-
Wall Comments
-
Facebook Photo Album
-
Facebook Video Uploads
-
Facebook Polls or Quiz
Twitter :
-
Twitter Account Setup
-
Twitter Page Creation
-
Twitter Regular Updates
-
Twitter Profile Design
-
Twitter Followers Mothly Basis
-
Twitter Profile Content Writing
-
Total Weekly Tweets
-
Keyword Based Tweets
-
Re-tweeting
-
Twitter Apps Management
-
Optimize Tweets
Google (+) :
-
Google+ Account Set-Up
-
Write applicable posts
-
Google+ Followers
-
Weekly Post regular updates
-
Maintain profile
-
Linkedin
-
Linkedin Profile Creation
-
Regular Updates
-
Weekly Linkedin Profile Updates
-
Linkedin Account Management
Pinterest :
-
Pinterest Account Creation
-
Creation of custom business URL
-
Sourcing of pin board content
-
Updating of pin boards
-
Pinterest Followers
-
Following of relevant Pinners
-
Weekly Re-pinning of relevant content
2 . Email Marketing :
E-mail
marketing is the best way to reach to the potential customer. We have need some
need some activities:
-
An assessment of current results
-
List management improvements
-
Template design improvements
-
Content plan development
-
Call to action enhancement
-
Email system and platform review
How did your email do? You'll
record the results in this section:
1.
Total Emails Sent: How many email addresses did you send your email to?
2.
Total Emails Delivered: Of the email addresses you sent your
email to, how many successfully landed in an inbox?
3.
Total Emails Opened: Of the email addresses you sent your email to, how many were
opened?
4.
Total Clicks: How many unique individuals clicked a link in your email?
5.
Deliverability: Automatically calculates Total Emails Delivered / Total
Emails Sent. Above 95% is ideal, but hard to achieve if your list(s) are
purchased. (And you shouldn't be purchasing lists in the first place.)
6.
Open Rate: Automatically calculates Total Emails Opened / Total Emails
Delivered. An open rate of 20% would mean that out of every 10 emails
delivered, 2 were actually opened.
7.
Clickthrough Rate: Automatically calclates the percent of recipients who
clicked a link in your email out of total emails opened.
8.
Leads Generated: How many new potential business contacts did you get from
email recipients filing out the form on your landing page?
9.
Other Metric: Plug in your own metric based on your campaign goals.
3 SMS Marketing:
Short Message
Service is technology to send & receive text messages to and from mobile phones
or SMS gateway. SMS marketing is a highly effective
technique for reaching out to valuable customer. It best advantages such as
cheap services, affordable, fast, Quick response and reliable.