Search engine optimization (SEO) is a technique of online marketing applied to promote a website and its web pages in the search engine. It involves both the on-page and off-page activities. Performing both the SEO activities are necessary in order to rank a website in the search engine. Google and other prominent search engines including Yahoo and Bing give priority to those sites that perform ethical SEO activities.
You can’t get away from the search engines algorithm by doing unethical SEO activities as they are very smart in catching the spammers. The search engine giant Google especially launched Penguin update to punish the spammers. Google’s Penguin is the best anti-spamming algorithm till date. Now, let’s talk about how SEO helps in improving the ranking of a website in SERPs.
SEO works as energy drink for the websites. It gives them energy to compete with the other websites and climb up the ladder of search engine ranking. In addition, SEO not only helps in ranking a website but also provides a good and search engine friendly structure. When SEO professionals perform on-page activities, they add/remove certain things that improve the structure of the website.
Meta title tag, Meta Description, Keyword placement and Content Optimization are some of the most important on-page SEO techniques that help in optimizing the website and providing it search engine friendly structure. However, the off-page Search Engine Optimization (SEO) techniques increase the popularity of the website and its web pages in the search engine.
The ranking of a website is largely depend upon the SEO activities. If the pages of a website are well optimized, they easily get top ranking as well as maximum visibility in search engine result pages (SERPs). On the other hand, they remain unpopular and have low ranking in SERPs if they are not optimized properly.
There are trillions of websites indexed in search engine database. Whenever someone type a query in search engine, the search engines bots first check the data base and show the best result in the top 10 ranking. So, it’s very important to optimize the website as per the search engine algorithm to come in the top 10 search result.
SEO Web Advisor is Digital Marketing Services Company in India which offers affordable SEO Services always uses the ethical SEO techniques to optimize a website for the search engine. The company has a team of highly qualified SEO professionals who have great understanding of search engine algorithms. In case, you need more information about SEO or the company’s services, you can visit its official website: http://www.seowebadvisor.com